The Benefits of 3D Animation
Gone are the days when 3D animation was just a form of entertainment in the form of movies such as Toy Story, Monsters Inc, and The Incredibles. Today, thanks to the constant evolution of technology, 3D animation is available to anyone who has the resources to hire 3D animators.
3D animation has become an essential marketing tool across all industries, including healthcare, mechanical engineering, mining, and the oil and gas industry. With the use of 3D animation, small businesses, established companies and even entrepreneurs can showcase their products and services in an engaging, entertaining, and informative manner. Whether you’re trying to educate and inform, or want to sell an idea, product or service, 3D animation is the way forward.
Keep reading for some examples of the benefits of 3D animation videos and the different ways they are used.
Medical 3D Videos
The role that 3D animation is playing in the healthcare industry is becoming more and more important. 3D medical videos are enabling healthcare professionals and service providers to communicate complex, in depth information to their target audiences in a simple, visually appealing, and effective way.
There are many sectors within the healthcare industry that are using 3D animation videos to their advantage. 3D animation medical videos can be used for educating and training healthcare professionals, to provide statistics and data from medical case studies, to market new medical devices or pharmaceuticals to potential investors, and to communicate medical information to patients.
> 3D animation videos for medical companies
When marketing a new medical device or project to potential investors and business partners, it can be difficult to convey an idea or vision using just words and basic visuals. Not only are these kinds of presentations somewhat lacklustre, they also lack the ability to fully convey complicated medical terms, procedures, and overall “lingo” to those that are not well versed in the healthcare industry. Medical companies now have the ability to present new ideas and products to their target audience with an easy to understand, engaging and professional 3D animation video.
> 3D animation videos for education and training
In terms of training healthcare professionals about medical devices, new treatments, pharmaceutical drugs, and educating them about diseases and how they affect the body, 3D videos are proving to be highly effective. With 3D animation, medical professionals can learn far more effectively, thanks to realistic renderings of medical devices and how they work, the human body and organs, and detailed visuals of how pharmaceuticals work in the body.
> Effective communication with patients using 3D animation videos
Just like 3D animation is a very effective way of training and educating healthcare professionals, it is also useful in communicating with patients who aren’t familiar with complex medical information. With realistic visuals, healthcare professionals have the ability to speed up, slow down or even zoom in on 3D elements of the human body, medical devices and how they work, as well as surgical procedures and treatments that patients may have to undergo.
Being able to clearly see and understand this complex information can increase trust between patients and healthcare providers, educate them more about their conditions and how to manage them, and give them an understanding about surgical procedures they may need to undergo, new treatments available, and how to properly use medical devices, such as asthma pumps, prosthetics and surgical implants.
Check out our blog: The Benefits of 3D Animation in the Medical Industry to learn more
Safety and Training 3D Animation Videos
In some industries, safety training is vital. There are many safety concerns and potential hazards, and employee safety is a huge concern. This is where safety and training videos come in, namely 3D animation videos, aimed at educating employees about potentially dangerous situations they may encounter and how these situations can be avoided or resolved safely.
> Mining, oil and petroleum industries
Thanks to the continual advances in video technology, 3D animation videos have gained popularity in the workplace, and have become especially useful in training and educational material. In this case, the training material is used to educate staff in high risk industries, such as mining, engineering and oil and gas. 3D animated videos are effective in safety training because they provide technical and sometimes complex information in a visually pleasing, simple and more realistic way than 2D animation videos. This makes them easier to understand and relate to. 3D safety videos keep audiences engaged; information is retained rather than discarded, which would be the case if the material was boring and difficult to grasp.
Another benefit of using 3D animation videos for safety training is that it provides alternative; “real-life” simulations of dangerous workplace situations, especially if situations are too dangerous to carry out realistically. A good example of this would be a 3D safety video demonstrating how to extinguish a fire on an offshore oil rig or on a building site. 3D safety and training videos are also cost effective. It allows for training of staff using virtual representations of worksites without the need to leave company property.
Check out our blog: Why you need a health and safety video in the workplace to learn more.
3D Technical Animation for Mechanical Engineering
3D animation which demonstrates the intricacies of complicated structures, gadgets and mechanisms can also be referred to as mechanical animation. Technical or mechanical animation is very effective in the engineering industry, particularly in mechanical engineering.
Using 3D animation, mechanical engineering companies are able to showcase and explain their products, machines or equipment in a visually pleasing, detailed and simplified manner. Demonstrating how complex technical equipment looks and works from all angles, in detail, is possible using 3D technical animation.
Another way that the mechanical engineering industry is benefited by 3D animation is in the development and pre-production stages of equipment. 3D technical animation can save a considerable amount of money if changes need to be made to any project or design.
Check out our blog: The Benefits of 3D Animation In The Engineering Industry to learn more.
3D Product Animation
3D product animation video is a remarkable way of introducing a new product, concept or service to potential investors or customers. Whether you’re an established company introducing a new product on the market, or an entrepreneur with an innovative new idea, It is one of the best marketing tools you can use to increase sales, attract a wide audience, and boost your online presence. The power of using 3D animation in product marketing is almost limitless.
> 3D product animation can be used to market to potential investors:
- medical companies introducing a new medical device or an upgrade to an existing medical device.
- an entrepreneur hoping to sell an invention or product
- an engineering company pitching a new project
- an entrepreneur hoping to sell an invention or product
- an engineering company pitching a new project
Check out our 3D marketing video for the Back Saver Mobi Scooter and Chair.
> 3D product animation can also be used to market to the public:
- technological devices from smartphones and televisions, to home appliances such as refrigerators
- domestic products such as detergents or beauty products such as shampoos or lotions
- over the counter medications such as cold or flu medication
> Why is 3D product animation so powerful?
When introducing a new product or concept, you have to get your target audience’s attention. This means conveying your message in a way that not only engages your audience, but also coerces them into wanting to find out more about your product or service, eventually leading to potential revenue.3D animation is a popular choice in this aspect. With 3D product animation, you can simplify complex ideas into a visually appealing, entertaining, and informative medium. This way, you will pique the interest of your audience, instead of boring them or overwhelming them with an overload of verbal or written information, or confusing them with simple 3D images and photographs.
3D animation allows a complete 3 dimensional illustration and clear demonstration of a product, without an overload of technical information. For an even clearer explanation, there is the option of adding a voice over to your animation. In fact, a big benefit of using 3D product animation is that you can customise your video by incorporating music, characters, different angles, and colour schemes to your video. The only limit is your imagination.
If you are looking into using 3D animation to boost your business, to train and educate, or to showcase a new product or concept, make sure you go with a reputable and professional digital media agency. We at Pyro Media offer top notch solutions to your animation needs. We do this within budget, with reliable turnaround times, and with a passion for bringing your ideas to life.
Our Animation Services Include:
- Corporate videos
- Health & Safety videos
- Induction videos
- Training videos
- Technical/Mechanical 3D animation
- Medical 3D animation
- 3D Product Animation
- Financial Services videos
