The 6 types of videos you should use to make your business work
1. Explainer videos
These videos provide a brief overview of a product or service and how it works. Explainer videos are short, animated videos that explain the use of a product, service, concept, or idea in a simple and easy-to-understand way. They are usually about 1-2 minutes in length and use visuals, graphics, and narration to break down complex information into bite-sized chunks.
Explainer videos can be used to introduce a new product or service, explain how a particular process works, or provide an overview of a company’s mission and values. They can be used on websites, social media, and in email marketing campaigns to engage and educate potential customers. A product video is a type of marketing video that is created to showcase and promote a particular product or service. These videos typically demonstrate the features and benefits of the product, highlight its unique selling points, and persuade potential customers to make a purchase.
Explainer videos are a powerful tool in digital marketing because they are able to effectively convey information while also capturing and retaining the viewer’s attention.
2. Training Videos
Training videos are video-based resources that are used to instruct or educate viewers on a specific topic or skill.
They can be used to teach employees on how to perform a specific task or use a particular software, provide customers with instructions on how to use a product, or teach a skill to students or learners.
Training videos can be produced in a variety of formats, including live-action, animation, or a combination of both. They can also be interactive, allowing viewers to pause, rewind, or take quizzes to test their understanding.
Training videos can be used in a variety of settings, including corporate training programs, e-learning courses, and certification programs.
3. Brand/ Corporate videos
A corporate video is a video production created by a business or organisation for the purpose of promoting their brand, values, mission and products, or services.
Corporate videos can take many forms, such as promotional videos, along with training videos, explainer videos, and more. They are often used for internal and external communications, and can be distributed through various channels such as social media, websites, and events.
4. Marketing Videos
A marketing video is a type of corporate video that is specifically created to promote a product or service, increase brand awareness and generate leads for a business.
Marketing videos can take many forms, such as product demonstrations, customer testimonials, brand storytelling, and more. They are often used as part of a larger marketing campaign.
The goal of a marketing video is to engage potential customers and persuade them to take a specific action, such as making a purchase or visiting a website.
5. Product videos
A product video is a type of marketing video that is created to showcase and promote a particular product or service. These videos typically demonstrate the features and benefits of the product, highlight its unique selling points, and persuade potential customers to make a purchase.
Product videos can take many forms, such as product demonstrations, how-to guides, and customer testimonials. They are usually focused on the product and its features, and its target audience is the potential customers.
6. Demo Videos
Demo videos are very similar to marketing videos, but are more focused on demonstrating or showcasing a product or service in action. It is meant to give viewers a visual representation of how the product or service works and what it can do.
Demo videos can be used to showcase a product or service, and to highlight its unique selling points. They can be used to educate potential customers about a product or service before they make a purchase, and can also be used to promote the product or service to a wider audience.
Demo videos can be produced in a variety of formats, including live-action, animation, or a combination of both. They can also be used in trade shows, product launches, and other events to showcase the product or service to potential customers in person.
As you can see, there is a video option for all business needs, and Pyro Media is your one-stop studio that you can count on to meet those needs. Contact us today and let us help to grow your business.
