The Top 5 Benefits of 3D Animation for the Medical Industry
Thanks to advances in technology, the medical industry is using 3D animation to explain, engage and educate a wide target audience; from healthcare professionals, to patients and potential investors in medical products. It plays a vital role in the healthcare field and helps to convey complex medical and scientific information to both medical professionals and people with little to no knowledge of in depth medical information.
3D medical videos are enabling healthcare professionals and service providers to communicate complex, in depth information to their target audiences in a simple and effective way. Studies have also shown that using visually appealing means of communication results in better recall as opposed to verbal or 2D images and video.
1. 3D Animation for Medical Training
This applies to a broad spectrum of professionals in the industry; from doctors and surgeons, to pharmacists and psychiatrists. 3D medical animation is used in the medical field for communication, education and marketing.
2. 3d Medical Animation for Surgical Procedures
3D medical animation can demonstrate surgical procedures in ways that cannot be communicated as efficiently if presented verbally, or with 2D pictures and video. Even real life videos of surgeries aren’t as effective as 3D videos. With 3D medical animation, you get a 360 degree, realistic view of human anatomy, surgical procedures, and most importantly, important elements can be zoomed in on, allowing full view even at a cellular level.
Using 3D animation to demonstrate surgical procedures is highly effective; not only to train medical professionals, but also to educate those just starting out in the healthcare field, such as interns and students.
Another benefit of 3D surgical videos is to prep and communicate with patients due to undergo surgery. This could be any kind of surgery, from cosmetic procedures to life saving heart surgery. When the patient can clearly see and understand what he or she will undergo, combined with words of encouragement and detailed explanation from a doctor, it will help to ease some fear and build more trust.
3. 3d Animation for New Pharmaceutical Treatments
It is extremely important that healthcare professionals are aware of any new drugs or treatments coming on to the market. This includes anyone qualified to dispense or prescribe scheduled medicine, including pharmacists as well as psychiatrists.
These professionals need to understand every aspect of any new medication, or combinations of medication used to treat both physical and mental illnesses. 3D medical animation is great at giving in depth education about the mechanisms of action (MOA) for medications. It can show the effects a drug or chemical can have from the moment of consumption until it starts having the desired effects on the body. 3D animation can provide detailed information on pharmaceuticals and how they can effect and potentially correct ailments in an engaging and simplified manner.
Again, 3D medical animation can be used to educate and communicate treatments or drugs to patients who are potentially going to be using them. This is especially important for patients who will need to use medication long term, for chronic illnesses such as diabetes or epilepsy. Cancer treatment can also be scary for patients who have just been diagnosed or who are considering a new treatment that has been recommended to them. With 3D animation videos and verbal explanations from a doctor or specialist, patients can feel more in control and be prepared for what to expect from medications or treatments.
4. 3D Animated Videos for Patient Communication
In terms of patient/doctor communications, 3D medical animation can effectively help to bridge the gap between complex medical and technical information that medical professionals are familiar with and patients who understand very little. It is also very important that both patients and healthcare professionals are aware of any negative side effects associated with certain medications, when to seek medical attention, and possible addiction to certain drugs, such as opiates and benzodiazepines.
5. 3D Animation for Medical Marketing
The role that 3D animation is playing in the healthcare industry is becoming more and more important. 3D medical videos are enabling healthcare professionals and service providers to communicate complex, in depth information to their target audiences in a simple, visually appealing, and effective way.
There are many sectors within the healthcare industry that are using 3D animation videos to their advantage. 3D animation medical videos can be used for educating and training healthcare professionals, to provide statistics and data from medical case studies, to market new medical devices or pharmaceuticals to potential investors, and to communicate medical information to patients.
We at Pyro Media offer high quality 3D animation solutions for the medical industry. We know that using 3D animation in the medical industry allows detailed explanations of complex information and a broad explanation of subjects that cannot be effectively explained through images or verbal explanation. By using 3D medical videos, your ideas can be presented in a more professional and engaging manner, and will cater to a wider audience. Pyro Media offers services across South Africa, including cities like Worcester, Hermanus and Somerset West in Cape Town.
Contact Pyro Media today for your 3D animation needs. We’d love to help you bring your ideas to life.
Our Animation Services Include:
- Corporate videos
- Health & Safety videos
- Induction videos
- Training videos
- Technical/Mechanical 3D animation
- Medical 3D animation
- 3D Product Animation
- Financial Services videos
