The Benefits of Using Video on Social Media
Social media is no longer just “social” and is now bursting with multiple mediums, including pictures, text, and most importantly, videos. Before social media became one of the most used marketing systems for businesses of all types, it was simply a fun way to keep in touch with friends, update your daily status, and share quirky jokes and memes. It has now evolved into a platform for businesses to grow and stand out through marketing, brand identity, and online presence by making their mark on platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Why should you use videos on social media marketing? Over 60% of social media marketers use video marketing. This is because social media videos are far more engaging, visually stimulating, attention-grabbing, informative, and easy to understand. Let’s look at some of the top benefits of using videos on social media when it comes to improving your marketing strategy.
Conversion rates
Video content can boost conversion rates on social media. Its captivating nature, combining visuals and sound, captures attention and creates an emotional connection. Whether urging users to subscribe, explore a website, or make a purchase, engaging videos create a compelling user experience. The dynamic storytelling and integration of calls-to-action make video an influential tool, guiding viewers toward desired actions.
Mobile friendly
Around 90% of consumers watch videos on their mobile phones. In today’s fast-paced world, people are moving away from TVs, laptops, and computers and tend to explore the web on the go, especially with the ever-changing smart features of mobile phones. Watching videos on the go is growing hugely every year. According to a Google study, smartphone users are twice as likely to feel a higher personal connection to video content and ads than those who view them on TVs or desktops.
Engagement
Video content stands out in the digital crowd by grabbing attention and driving higher engagement compared to text or images. It interrupts the routine scroll with dynamic visuals and sound. Users, captivated by the audio-visual narrative, are likely to pause their scrolling and engage actively. This increased engagement results in a surge in likes, comments, and shares.
The combination of motion and audio elements in videos creates a persuasive medium that encourages meaningful interactions. It’s a strategic tool for content creators and businesses aiming to amplify their presence and influence on social media platforms.
Increased reach
Social media algorithms play a significant role in content visibility, with an emphasis on video content. By prioritizing posts featuring videos, these algorithms contribute to increased visibility for video content. This expands the reach of video posts, resulting in a broader audience and increasing the likelihood of content going viral. Incorporating videos into social media content is a smart approach to optimizing reach.
SEO
Incorporating video content into your social media strategy can significantly impact search engine optimization (SEO). Social media platforms frequently prioritize videos, and the inclusion of elements like captions, descriptions, and hashtags further enhances discoverability. These factors not only make your content more accessible to users within the platform but also contribute to improved visibility on search engines.
By using these SEO-friendly features, your video content gains a competitive edge, increasing the likelihood of appearing in relevant searches and expanding its overall impact on both the social media platform and the broader digital landscape.
Additional tips
-Length:
Keep your video long enough to grab attention and spread its message, but short enough so that your audience doesn’t lose interest.
-Quality:
No one wants to watch a poor-quality video. Ensure that all sound is crisp and clear and that visuals are of good quality.
-Production:
Anyone can try to make a video. But if you want your video to wow your audience, you may want to hire a professional. Hiring a professional video production company to create videos for your business is well worth the money spent as it will make your content exceptional and engage with your viewers.
Videos can be presented in a variety of visual styles such as animations, infographics, motion graphics, kinetic typography & whiteboard. A well-produced, attractive, and polished video shows pride in your business and fosters trust and engagement with potential consumers.
Conclusion
The integration of video into your social media strategy offers a variety of benefits. Videos captivate audiences, creating a deeper connection and understanding of your message. The visual and auditory elements in videos create a more engaging experience, making your message memorable. Ultimately, incorporating video content elevates your social media presence through impactful storytelling and communication across diverse digital landscapes.
Our video production services include:
- Corporate videos
- Health & Safety videos
- Induction videos
- Training videos
- Technical/Mechanical 3D animation
- Medical 3D animation
- 3D Product Animation
- Financial Services videos
